 
     
    New Arrivals
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EQQUALBERRY - Bakuchiol Plumping SerumVendor:EQQUALBERRYRegular price $21.00 USDRegular priceUnit price / per- 
                
EQQUALBERRY - Purple PDRN Pore Minimizing SerumVendor:EQQUALBERRYRegular price $22.00 USDRegular priceUnit price / per- 
                
EQQUALBERRY - Vitamin Illuminating SerumVendor:EQQUALBERRYRegular price $20.00 USDRegular priceUnit price / per- 
                
Pyunkang Yul - ATO Cream Blue LabelVendor:Pyunkang YulRegular price $17.00 USDRegular priceUnit price / per- 
                
Medicube - PDRN Pink Collagen Gel MaskVendor:MedicubeRegular price $4.75 USDRegular priceUnit price / per- 
                
VT Cosmetics - Reedle Shot 100 2-Step MaskVendor:VT CosmeticsRegular price $3.50 USDRegular priceUnit price / per- 
                
CANMAKE - Mermaid Skin Gel UV SPF 50+ PA++++Vendor:CANMAKERegular price $12.75 USDRegular priceUnit price / per- 
                
FarmStay - Collagen & Hyaluronic Acid All-In One AmpouleVendor:FarmStayRegular price $17.50 USDRegular priceUnit price / per- 
                
ANUA - Rice 70 Glow Milky TonerVendor:AnuaRegular price $4.50 USDRegular priceUnit price / per- 
                
Isntree - Onion Fresh Fluid Sun Cream SPF50+ PA++++Vendor:IsntreeRegular price $16.50 USDRegular priceUnit price / per
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    20% off ALL J-beauty Products
Use promo code JPN15 at checkout - Valid now through October 22nd
 
In the News
BBC News feature: Our founder weighs in on US-Korea tariffs and their impact on the K-beauty industry.
Benefits of K-Beauty
K-beauty products are known worldwide for their ability to embrace ingredients found in nature and tailor them to every skin concern. Many brands feature vegan and cruelty-free products and some are even tested for pH balance and skin sensitivity.
Unlike corrective skincare products, Korean Skincare products are formulated to prevent issues and gently transform over time to achieve flawless skin.
Best Selling K-Beauty
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NEOGEN - Dermalogy Day-Light Protection Airy Sunscreen SPF50+Vendor:NEOGENRegular price $30.00 USDRegular priceUnit price / per- 
                
SKIN1004 - Madagascar Centella Hyalu-Cica Water-Fit Sun Serum SPF50+ PA++++Vendor:SKIN1004Regular price From $7.00 USDRegular priceUnit price / per- 
                
Axis-Y - Dark Spot Correcting Glow SerumVendor:Axis-YRegular price $16.50 USDRegular priceUnit price / per- 
                
Beauty of Joseon - Relief Sun : Rice + Probiotic SPF50+ PA++++Vendor:Beauty of JoseonRegular price From $3.00 USDRegular priceUnit price / per- 
                
Mediheal - Retinol Collagen Lifting Pad, Day & NightVendor:MedihealRegular price $24.00 USDRegular priceUnit price / per- 
                
Olehenriksen - Banana Bright + Eye CremeVendor:Ole HenriksenRegular price $28.00 USDRegular priceUnit price / per- 
                
Beauty of Joseon - Glow Deep Serum: Rice + Alpha ArbutinVendor:Beauty of JoseonRegular price $16.50 USDRegular priceUnit price / per- 
                
VT COSMETICS - Reedle Shot 100 EssenceVendor:VT CosmeticsRegular price $23.00 USDRegular priceUnit price / per
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