Clarifying Our BBC Interview - Our Tariff Commitment

We're thrilled about our BBC feature, but we want to clarify an important distinction that might have gotten lost in the article.

When we mentioned "industry price increases," we meant wholesale costs from suppliers to retailers, not what you pay. Pricing increases are our nuclear option, not our first move. We'll exhaust every operational option before asking customers to pay more because accessibility is our founding mission.

The question isn't whether K-beauty will see price increases - it's which businesses will protect their customers longest. We're determined to be the last ones standing between you and trade policy chaos.

Bottom line: We're being transparent about business challenges, not announcing customer price hikes. Your skincare routine is safe with us.

Questions? We want to hear from you! Contact us at info@santebrand.com